FYM Hot Sauce was smart to use Reddit to his advantage. The hot sauce maker first reached out to Reddit r/Portland community offering up some free samples for feedback on his sauce. Then he went one step further and went to Reddit r/hotsauce for more free samples which will be used to gain feedback and tesimonials when his Kickstarter page launches.
The use of the prelaunch hype from Reddit helped this man reach his goal and beyond. The Kickstarter page is currently at $48,459 of a goal that was only $5,500.
We may see more people utilize the Reddit community to help fund crowd-sourcing projects.
Kickstarter Page HERE