Pope Francis will not join Facebook even though he has embraced social media. Facebook representatives tried hard to push Pope Francis to start a offical Facebook account but they did not prevail. The reason is that the Pope representatives did not like that Facebook abusive comments were harder to clean up. Abusive comments on Twitter can easily be ignored on Twitter while Facebook it’s much more difficult. In the end the people Pope Francis media pages are run by did not feel it was worth the time to maintain a Facebook page.