PR can be expensive especially if you are a startup or someone campaigning for a crowdfunding idea. Spokepoint is trying put PR back into your own hands. You craft your story about your Kickstarter project or Startup, find relevant journalist, and reach out and measure and adjust your what your doing.
Spokepoint will use data to determine what journalist to pitch to and the likelihood they will write about your pitch. As you send out pitches you can adjust to determine the best way to get your startup or campaign in the right people’s hands to promote your product or idea.
Check out Spokepoint HERE