Swivl started as a Kickstarter project that raised $157,000 and was released in 2012. The Swivl was a little dock taht panned around to follow Bluetooth remote control. The product was geared towards videographers and presenters to film themselves live.
After initial buzz, Brian Lamb creator of Swivl found feedback that this device should be geared toward education. Teachers loved the idea of the Swivl which could record multi-hour-long recordings of lectures they taught.
The product Swivl is not geared towards education and continues to see promise. The Swivl is selling well to lecturers, teachers, and presenters.